Creating a Marketing Plan for Gator McBumpypants Hears a Scary Noise

Gator and Herman Marketing

After publishing Gator McBumpypants Hears a Scary Noise, I focused my marketing plan exclusively on creating an internet presence. I created author pages, joined good reads, sent out email announcements and created a Gator McBumpypants page on my website. Now, I feel ready to expand my marketing plan. To do that I need to know my customers better. Though my intended audience is a small child with a healthy imagination, I need to concentrate my efforts on appealing to his or her parents. So, this week plan to spend time researching parent magazines and blogs. I’m going to look closely at how children’s books are advertised and try to find some tips to share about promoting children’s books. I found one blog that I’m going to request to review my book. Next week I should have more information about requesting blog reviews.

I’ve ordered physical copies of my book to sell at a local Holiday Craft Show along side the holiday crafts I’ve made. While I await their arrival, I will be busy creating a media packet to take to local bookstores, libraries, schools, and any other outlets I find that sell children’s books. The physical marketing aspect of my marketing plan will be more difficult for me. I’m hoping a good response at the Holiday Fair will motivate me to reach out to these other outlets.

Have any other marketing ideas for self-published children’s books?

I can’t wait to hear your success stories.

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