Marketing: Societies, Associations, Meetups and Clubs

A tiny shiny hummingbird on a branch

Like this tiny hummingbird, our books need to shine to be seen.

I apologize for neglecting you last week, dear readers. I received the fully copy-edited version of my chapter book and dove into choosing agents to query and revising my query letter. As I believe I’ve mentioned before, querying is a nerve-wracking full time job. Today, I posted my second revision, after many helpful critiques, on Agent Query Connect and hope I am getting closer. But that is for tomorrow’s topic.

In the past I’ve looked at writing societies and associations and didn’t see past the expense to the value. Now that I have two self-published books to promote and another that I’m trying to get agented, I joined both the Pacific Northwest Writers Association and the Society for Children’s Book Writers and Illustrators. I’m also really enjoying a biweekly writer’s social meet-up and many online clubs.

So, what are the benefits?

SCBWI: SCBWI is an international society with local chapters. Once a member, you have access to current information in every aspect of children’s book writing, illustrating and publishing. That alone is worth the membership price.They also offer many tools to promote your work and connect with other professionals. They have conferences and an online members’ bookstore.

PNWA: They have a member library to show off members’ work. As a member, you get a discount to their convention (which I’m thinking I might attend this summer). You can attend meetings from home on a conference call when you don’t have the time to drive out to a meeting.

Meetups and Clubs: These are great places to make personal relationships with other authors. I’m hoping the aforementioned are too, but I personally have found meetups and clubs to be a good place to ask questions and get feedback. You can also see what topics are important to other authors and learn from their experiences.

An important part of marketing is getting your book into people’s hands to create word of mouth. Meeting people through local associations, societies, meetups and clubs can help you get the word out.